The Abbott Family

Advertiser:	Australian Workers Union
Creative Agency:	In-house by AWU
Added:	20 July 2010

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The Australian Workers Union has launched a viral campaign called the "The Abbott Family" which uses the classic 1960s The Addams Family TV show to depict Liberal Party leader Tony Abbott and the opposition as 'freaky'.

Images of Abott and his colleagues, including Julie Bishop and Barnaby Joyce, were superimposed on the faces of the Addams family, with the theme song rewritten as a jingle to show the AWU's view of the opposition's industrial relations policies.

reader comments

Brilliant! Nothing offensive about this ad.
JMill on 24-Jul-10 10:27PM
Did they ask for permission to use "The Adams Family" intro (song and visual likeness) in this way?
Damian on 22-Jul-10 5:13PM
Really catchy - one of the best for a long time
Ray from Westminster WA on 21-Jul-10 9:02PM