Test Drive Your Life

17 May 2011
 

Advertiser: Harley Davidson
Creative Agency: 303Lowe (NSW)

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Harley Davidson has launched a radio-led campaign encouraging listeners to "Test Drive Your Life".

Created by 303 Group Sydney, the campaign rouses the well-known feeling that riding a Harley is more than just getting from point A to B.

The radio spots are supported by print, online and EDM elements.

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