According to Ward6 creative director Hugh Fitzhardinge, there's no such thing as a stereotypical cancer experience. The new campaign from Cancer Council promotes the practical and emotional support that Supportalk provides.
Hugh Fitzhardinge said "Supportalk offers something that a lot of specialists and doctors can't. That's the time to listen. We feel we've captured this rather complex service in a simple message."
The initiative will run across print, online and social media platforms.
Creative Directors: Hugh Fitzhardinge & Grant Foster
Art director: Jonathan Palasty
