Stealing Your Dreams

7 April 2011

Advertiser: RaboDirect

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RaboDirect is set to launch a campaign with the message that savings accounts from the big four banks are stealing people's dreams.

Created by Whybin TBWA Tequila, the campaign positions RaboDirect's "High Interest Savings" as a smarter alternative. The big banks are represented by a grey-suited man who is depicted enjoying expensive holidays at the expense of savers.

The television spots to launch this Sunday April 10 will be supported by print and digital executions.

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