Spring / Summer 2012

3 August 2011
 

Advertiser: Myer
Creative Agency: Ogilvy (VIC)

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Myer has kicked off its Spring / Summer 2012 season campaign featuring the store ambassador Jennifer Hawkins.

Created by BADJAR Ogilvy, the campaign was inspired by the theme of "rejeneration", showing key pieces from the summer ahead that literally "rejenerate" from one outfit to the next.

The fully integrated campaign incorporates television, catalogues, online, mobile, outdoor and print.

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