Toyota has kicked off a new campaign to promote the RAV4 with the tagline "Some Things in Life Can Wait".
Created by Saatchi & Saatchi, the campaign plays on the preconception that young couples buy an SUV only when they are about to start a family.
The campaign launched with two 30-second commercials and will be supported by print, outdoor and online.
TVC#1 - Toyota RAV4. Some things in life can wait.
TVC#2 - Toyota RAV4. Some things in life can wait.
