So soft, not so fancy

2 June 2010

Advertiser: Wondersoft
Media Agency: Mindshare (VIC)

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Wondersoft Toilet Tissue has launched a new TVC with a light-hearted approach. 
The ‘So soft, not so fancy’ TVC, created by JWT, opens on a scene which one would normally expect to see in a premium toilet tissue ad - soft fluffy rabbits, white & pink turtle doves, the soft drops of white toilet paper. 
Consumers are told “New Wondersoft is incredibly soft, like premium toilet paper...” the scene then changes to expose a scrappy dog and reveals “...it’s just not so fancy, and neither is the price.” 

Wondersoft Toilet Tissue has launched a new TVC with a light-hearted approach. 

The ‘So soft, not so fancy’ TVC, created by JWT, opens on a scene which one would normally expect to see in a premium toilet tissue ad - soft fluffy rabbits, white & pink turtle doves, the soft drops of white toilet paper. 

Consumers are told “New Wondersoft is incredibly soft, like premium toilet paper...” the scene then changes to expose a scrappy dog and reveals “...it’s just not so fancy, and neither is the price.” 

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