| Advertiser: | Johnnie Walker |
| Creative Agency: | Leo Burnett Sydney |
| Added: | 25 October 2011 |
Diageo has unveiled a campaign for scotch brand Johnnie Walker which aims to change people's perceptions of whisky. The campaign takes an irreverent approach to dispelling the myth scotch is for "serious and important" people.
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There's always buzz around a new category at Cannes and this it's no different with Innovation making its debut. Wonder's Glen Condie dissects its entry onto the Cannes stage.