Diageo has unveiled a campaign for scotch brand Johnnie Walker which aims to change people's perceptions of whisky. The campaign takes an irreverent approach to dispelling the myth scotch is for "serious and important" people.
Serious and Important
Fairfax wants you to listen to the dog
Wouldn't it be nice to laze around all day just like the family pet? That's exactly what Fairfax wants you to do – but with the paper of course.