|Creative Agency:||Leo Burnett Sydney|
|Added:||25 October 2011|
Diageo has unveiled a campaign for scotch brand Johnnie Walker which aims to change people's perceptions of whisky. The campaign takes an irreverent approach to dispelling the myth scotch is for "serious and important" people.
"Well done everyone! Now stop celebrating and double it."
Windfery on Columbus staffs up with two GMs
"isn't UM a media agency? What about that Razor Joy new name entity?"
Leon on Media Lions: A whole heap of Aussies
"great work johnny. morepower to you pops"
roberto corpuz on THE ADNEWS NGEN BLOG:...
There's always buzz around a new category at Cannes and this it's no different with Innovation making its debut. Wonder's Glen Condie dissects its entry onto the Cannes stage.