Diageo has unveiled a campaign for scotch brand Johnnie Walker which aims to change people's perceptions of whisky. The campaign takes an irreverent approach to dispelling the myth scotch is for "serious and important" people.
Serious and Important
Bundy takes on beer, brings back the bear
As part of a $10 million bid to take on beer and make premix drinks “sexy again”, Diageo is bringing back the iconic Bundy bear.