|Creative Agency:||Leo Burnett Sydney|
|Added:||25 October 2011|
Diageo has unveiled a campaign for scotch brand Johnnie Walker which aims to change people's perceptions of whisky. The campaign takes an irreverent approach to dispelling the myth scotch is for "serious and important" people.
This week we've got interactive cinema ads, bus stops that becomes a library and an inactive Coca-Cola. Plus, a new medium based on illegal torrents.