Director: Richard Gibson, Luscious International
Executive Creative Director: Bruce Matchett
Creative Group head and writer: Jo Sellars
Senior Art Director: Peta McDowell
Agency Producer: Claire McDonald
Account Director: Andrew Marrs
Tourism NSW launched a new campaign called "See where it takes you".
Produced by agency Ogilvy Sydney the TVC features iconic NSW locations and takes the audience on a visual journey across NSW landscapes.
The TVC focused on the key experiences that NSW delivers: nature and national parks, beaches, food, wine and adventure. The TVC was shot on location in the Dorrigo National Park, the Hunter Valley and Murrays Beach. They also shot aerials over Cooma and Jervis Bay.