See It For Real
| Advertiser: | Saatchi Gallery |
| Creative Agency: | M&C Saatchi |
| Added: | 22 August 2011 |
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The Saatchi Gallery has launched a campaign to herald its arrival at the Art Gallery of South Australia twelve years after being banned in Australia.
Created by M&C Saatchi, the campaign promotes the exhibition which features 150 works from 40 of the UK's most exciting young artists, with each piece hand-picked by Charles Saatchi.
M&C Saatchi created a tiered campaign for the launch, starting with a poster and radio rollout which allow the audience to visualise individual pieces before seeing them featured on larger poster sites.
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