DBC, a chain of retail butchers in Western Australia, is running a humorous advertising campaign focusing on the Australian summer barbecue traditions of men. Men with decent barbecue etiquette in Australia never comment on the cooking of other men, and never touch each other’s steak. The commercial promotes DBC’s new retail beef brand, ‘Evertender’.
VicRoads launches ‘Every Second. Always On’ motorcycle safety campaign
Independent agency Hardhat worked with VicRoads to create a campaign aimed at improving the safety of Victorian motorcyclists.