DBC, a chain of retail butchers in Western Australia, is running a humorous advertising campaign focusing on the Australian summer barbecue traditions of men. Men with decent barbecue etiquette in Australia never comment on the cooking of other men, and never touch each other’s steak. The commercial promotes DBC’s new retail beef brand, ‘Evertender’.
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The campaign will also look to drive subscriptions to Ten's new streaming platform 10 All Access.