Rugby World Cup 2011

29 June 2011
 

Advertiser: MasterCard

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MasterCard has launched a campaign to promote its partnership with the Rugby World Cup, featuring inspirational stories from South Africa, New Zealand and Samoa.

Created by McCann Sydney, the campaign focuses on uncovering the emotional stories behind famous on-field moments, brought to life by a range of people.

The three "films" have each been adapted to 4-minute, 2-minute and 30-second formats.

Click here to view the Samoa ad.

Click here to view the New Zealand ad.

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