Renovate Your Life
| Advertiser: | Nova FM |
| Creative Agency: | JCDecaux |
| Added: | 12 July 2011 |
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Media Agency:
UMNova FM is to launch an outdoor campaign which uses near field communication (NFC) technology, enabling consumers to listen to Nova via their phones.
Created by JCDecaux, UM and Tapit, an NFC specialist agency based in Sydney, the campaign is the first time the technology has been used in advertising within Australia.
The panels go live on Wednesday July 13.
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blogs (click for more»)
THE ADNEWS NGEN BLOG: Can we get excited about NFC?
MediaCom's Marine Chartier-Fruchard looks at the impact near field communication could have on the advertising and media industry.
