Pro Golf Exposed

3 May 2011
 

Advertiser: PGA Australia
Creative Agency: The Reactor

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PGA Australia has launched an online promotion giving entrants the chance to win a free professional golf lesson.

Created by The Reactor, the campaign is an attempt to attract more people to the game by shaking the image of traditional golf as being only for the older gentleman.

The campaign utilises a dedicated microsite and e-mail marketing via the PGA's mailing list.

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