Price

23 July 2010
 

Advertiser: Kmart
Media Agency: UM (NSW)

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Creative director: Tod O’Reilly
Copywriter: Julie Wallace

Kmart will unveil the next phase of their 'expect change' campaign with a new TVC, to be launched on Sunday 25 July.

The TVC, created by SapientNitro, emphasises low prices and features a customer being surprised by the price a t-shirt.

The campaign will be aired across network television nationally.

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