From a simple email came Australia's every-day TV stars. The result was truth in advertising, or as close as it comes.
Real Insurance used a direct mail shot to ask its customers to share their stories about saving money from deals it brokered to feature in its new campaign “Pocket the Difference”. It received 200 responses, whittled them down to 20 and shot the campaign in six days across 19 locations in NSW and Victoria.
The result is real insurance deals, real people and real stories.
The TV ad will run across Real Insurance YouTube channel, website, Facebook and on Google banner adverts.
Credits
Creative director and director of filming and talent: Les Sharpe, Southern Hemisphere Productions.
