Office supplies company Staples has launched an experiential campaign featuring World Rock Paper Scissors champion Tim Conrad to promote its online expansion into Victoria, South Australia and Tasmania.
With the PR campaign devised by Porter Novelli and the online component created by The Works, "Paper, Scissors, Ink" will give Melbournians a chance to pit their skills against Tim during his week-long media tour.
The campaign kicks off today and is supported by an online game at the Staples website.
