Paper Baron
| Advertiser: | Royal Australian Air Force |
| Creative Agency: | George Patterson Y&R Melbourne |
| Added: | 10 February 2012 |
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The Royal Australian Air Force has launched its latest recruitment campaign as an iPhone app, "Paper Baron".
Created by George Patterson Y&R Melbourne, the app allows users to virtually fly a paper plane, whilst competing against others in their local area for the champion title of "Paper Baron". It is intalled with GPS technology and encourages users to challenge both friends and strangers near them.
The campaign is targeted at young, casual gamers and aims to educate and lure new recruits. It will be available as a free download via iTunes from 13 February 2012.
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