Out here
| Advertiser: | Queensland Department of Transport and Main Roads |
| Added: | 21 July 2010 |
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Creative director: Nick Ikonomou
Writer/art director: Greville Patterson
Production company: Zoom
The Queensland Department of Transport and Main Roads has unveiled a new awareness campaign aimed at encouraging motorcycle safety on the roads.
The 'Out here' campaign sits within the broader 'Here for life' road safety push by the department.
Developed by BCM, the campaign encompasses television, outdoor, bathroom/convenience posters and online executions, including a dedicated and updated website.
Click here to watch the TVC.
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Two Cents: Not so trendy
My favourite game at this time of year is sitting in a meeting and watching keenly as each person in the room competes to be the first to mention one of these new trends.
