After retaining the business in a competitive pitch in October 2009, Growth Solutions Group has produced a new national campaign for Open Universities Australia (OUA). The theme ‘Open your mind’ illustrates a new way of accessing higher education. The campaign uses laptops ‘flying’ from universities to homes to symbolise the flexibility and accessibility of the OUA offer. The television, cinema, print and magazine work is a departure from earlier campaigns with a new strategy based on the idea that one education system doesn’t fit all.
