Nothing Naughty About It

29 May 2012
 

Advertiser: Hungry Jacks
Creative Agency: Clemenger BBDO (Sydney)

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Fast food company Hungry Jacks has kicked off a campaign for its revitalised range of chicken burgers and wraps, led by a television spot carrying the tagline "Nothing naughty about it".

Created by Clemenger BBDO Sydney, the campaign aims to target health-conscious women and focuses on its items reductions in salt and fat. The campaign will see wide-reaching executions across television, press, radio, out-of-home, online, mobile and cinema.

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