Mr. Knowitall

Samsung has launched a digital campaign to promote Samsung Social Hub, its new mobile social media platform.

The interactive "Mr. Knowitall" digital and social media campaign has been created by M&C Saatchi to promote the hub, which is available on Samsung Wave and Samsung Galaxy S mobile phones.

The character "Mr. Knowitall" knows everything about everyone in his social circle, and the campaign implies that the Samsung Social Hub will allow consumers to also know everything about their social circle.

Samsung Social Hub will allow users to streamline email, social networking and instant messaging on one platform.