Ministry of Pronouncement

12 April 2011

Advertiser: Angostura

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Spirit brand Angostura has launched a PR and social media campaign featuring actress Sofia Vergara as the "Official Minister of Angostura Pronouncement".

Created by Bulldozer and Eleven PR, the campaign will have Ms Vergara educate Australians on the correct pronouncement of the name "Angostura", which has its origins in Latin America.

The campaign will take place across a series of video messages delivered via the "Ministry's" official Facebook page and will be supported by print executions.

 

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