3 August 2010

Advertiser: MasterCard
Media Agency: UM (NSW)

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Creative director: Vince McSweeney
Art director: Lizi Hamer
Copywriter: Brendan Wilenberg
Production company: Luscious International

MasterCard has launched a TV campaign to promote its PayPass service, which allows consumers to 'Tap 'n Go' on small purchases, bypassing queues and EFTPOS machines.

The campaign sits within MasterCard's broader "Priceless" positioning, emphasising that time saved by using PayPass can be spent with family and friends.

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