Men of Gold

28 May 2010

Advertiser: Australian Rugby Union

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Creative Director Boris Garelja
Copywriter Dominic McCormack
Art Director: Liam Hillier
Agency Producer: Gabe Hammond
Account Management: Adam Lee, Lucy Smith
Planner: Russell Turner
Production Company: Plaza
Director: Sam Bennetts

Creative Director: Boris Garelja

Copywriter: Dominic McCormack

Art Director: Liam Hillier

Agency Producer: Gabe Hammond

Account Management: Adam Lee, Lucy Smith

Planner: Russell Turner

Production Company: Plaza

Director: Sam Bennetts 

The ARU are releasing their "Men of Gold" campaign on Sunday 30 May. 

The TV campaign, created by Ogilvy & Mather Sydney, aims to reignite fans passion in the team. The ads depict the 'Men of Gold' being rebuilt within a foundry and emerging as a new generation of players.

The campaign, which will run across pay TV and free to air, will feature the "Built by Rugby, forged in Union" tagline, which was first created by Ogilvy Sydney in the lead up to the 2008 season.

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