Matemorphosis

3 June 2011
 

Advertiser: Motor Accident Commission
Creative Agency: (incomplete)

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The Motor Accident Commission is rolling out a campaign aimed at reducing the road toll on regional roads.

Created by Clemenger BBDO Adelaide, "Matemorphosis" encourages males to speak to their mates about unsafe driving habits.

The campaign message will run across television, online, radio, print and outdoor, as well as stubbie holders and drink coasters for pub patrons.

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