Media Supplier: oOh!media
The Solo "Lucky Undies" campaign was rolled out last night (May 24).
Spectators of the Socceroo's match in Melbourne were encouraged to wear bright yellow Solo undies that were handed out before the match.
The Solo "Lucky Undies" campaign, created by BMF, which combines large format mobile advertising with experiential marketing, will support a billboard campaign across Sydney, Melbourne, Brisbane, Perth and Adelaide.
Media supplier oOh!media produced a fleet of Solo Lucky Undies Trucks which handed out the yellow underwear as well as sampling the Solo product.
In addition to being at the MCG last night, the trucks will be at another 39 locations, including major NRL and AFL events, across the five major cities until June 20.
The campaign will also have print and online executions.