Loyalty

14 May 2010

Advertiser: NRMA Insurance

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NRMA Insurance is set to launch a TVC featuring Australia's "most loyal couple" on Sunday 16 May.

The pair, 90 and 87 years old respectively, who met 70 years ago at a fish and chips shop will star in the campaign, which highlights the discounts offered by NRMA to loyal customers. 

Backed by radio, press, digital and outdoor aspects launched last week, the campaign encourages people to switch insurers and have their years of insurance with their existing provider matched. 

The campaign is also running in WA for SGIO and SA for SGIC until the end of June 

New customers also have the chance to win a $50 cash card when switching policies in-store.

M&C Saatchi's Mark is responsible for digital execution.

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