Live a Haier life
| Advertiser: | Haier |
| Added: | 15 July 2010 |
Click on thumbnails :
Media Agency:
OMD BrisbaneCreative/art director: Steve Cochran
Global white goods company Haier is launching their first campaign in Australia since Fisher and Paykel took over sales and marketing duties.
The print, online and outdoor campaign was developed by Colenso BBDO and will feature images of young people explaining why they prefer to spend their money elsewhere, rather than on expensive appliances. The advertisements attempt to position Haier as an affordable brand, with the campaign geared towards a younger target market.
The campaign will run until March 2011.
latest comments
| 3:19PM |
"Are they serious! What is this world coming to? I have seen this image separate to this article and I did not ..." Maree on QTC ad barred for suggesting "... |
| 3:12PM |
"The pose is hardly sexualised. They both look young. The girl is wearing a dress, the guy is wearing shorts. A..." Kandi on QTC ad barred for suggesting "... |
| 2:31PM |
"Does Stuart Sayers look a little bit like Rohan Lund? or is it just me..." Media Guy on Yahoo!7 hires group COO |
blogs (click for more»)
Two Cents: Not so trendy
My favourite game at this time of year is sitting in a meeting and watching keenly as each person in the room competes to be the first to mention one of these new trends.
