Lightning Fast Man

19 December 2013
 

Advertiser: Vodafone

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Vodafone took to the streets to test its fastest 4G claims – and says it came out on top. The network claims that its 4G mobile network beat rivals in real life speed tests 80% of the time.

Vodafone has been rolling out its 4G network since June and had a run-in with Telstra over the “fastest” claims it makes in its advertising.

To prove that its 4G speeds are higher than other networks, Vodafone created Lightening Fast Man – a faux superhero-cum-wrestler character.

The caped crusader visited shopping centres in Sydney and Melbourne testing out people’s speeds in a campaign called 'The Fasterest Challenge'.

The campagin was created by Bohemia and ActivNation.

Have a look, comment if you like.

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