Learnings from Seek Learning

3 October 2013
 

Advertiser: Seek
Creative Agency: Leo Burnett Melbourne

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In the 16th century, men with beards had to pay a beard tax. That's just one odd fact among many from Seek Learning's latest campaign.

The digitally led campaign includes over 30 pieces of content and five radio ads. Each piece of content includes a random fact linked to one of Seek's courses.

The campaign is being supported by 'The Most Interesting Competition Ever’, which will collate a bank of user-generated learnings to be shared on social media. Jenny Dickson, Seek Learning marketing manager said: “We’re very excited about the Learnings campaign. It lets us engage with our audience in a more entertaining way than ever before through our Learning consultants, while still cleverly showcasing the breadth of our offerings.”


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