Creative director: Paul Dunn
Kimberly-Clark's diapers brand Snugglers has unveiled a new TV campaign based on research that claims Snugglers has better leakage protection than rival brand Pampers.
Developed by Ogilvy Sydney, the commercial depicts a lawyer sitting between the two diaper brands while a voiceover narrator compares them and talks about legal disclaimers.
The TVC will air nationally on free-to-air morning and midday television, as well as during early evening news. The campaign will be supported by print advertising.
