Lawyer
| Advertiser: | Snugglers |
| Creative Agency: | Ogilvy Sydney |
| Added: | 20 July 2010 |
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Media Agency:
MindshareCreative director: Paul Dunn
Kimberly-Clark's diapers brand Snugglers has unveiled a new TV campaign based on research that claims Snugglers has better leakage protection than rival brand Pampers.
Developed by Ogilvy Sydney, the commercial depicts a lawyer sitting between the two diaper brands while a voiceover narrator compares them and talks about legal disclaimers.
The TVC will air nationally on free-to-air morning and midday television, as well as during early evening news. The campaign will be supported by print advertising.
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