JulEYE black spot

31 May 2010

Advertiser: Eye Foundation

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Creative Director: Boris Garelja
Art Director: Brenton Bleechmore
Copywriter: Jon Tompkin 
Producer: Gabe Hammond
Studio manager: Dave Nuttall 

 

Creative Director: Boris Garelja

Art Director: Brenton Bleechmore

Copywriter: Jon Tompkin 

Producer: Gabe Hammond

Studio manager: Dave Nuttall 

 

The Eye Foundation have released the "JulEYE black spot" campaign, which encourages Australians to get their eyes tested this July.

The campaign, created by Ogilvy & Mather Sydney, uses disruptive media concepts across television, print, digital and outdoor. 

The campaign aims to address preventable loss of vision by placing black spots on existing advertisements across the country from mid-June, which allows consumers to experience a simulated view of degenerative eye conditions.

 

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