Creative Director: Boris Garelja
Art Director: Brenton Bleechmore
Copywriter: Jon Tompkin
Producer: Gabe Hammond
Studio manager: Dave Nuttall
The Eye Foundation have released the "JulEYE black spot" campaign, which encourages Australians to get their eyes tested this July.
The campaign, created by Ogilvy & Mather Sydney, uses disruptive media concepts across television, print, digital and outdoor.
The campaign aims to address preventable loss of vision by placing black spots on existing advertisements across the country from mid-June, which allows consumers to experience a simulated view of degenerative eye conditions.