Juicy Beef Roast

7 April 2010

Advertiser: Meat & Livestock Australia

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Meat & Livestock Australia has teamed with Olympic swimming champion Duncan Armstrong and Laurie Lawrence to promote Beef Roast and its Entice magazine.

The campaign created by BMF and running nationally from today (7 April) sees Armstrong's former coach Laurie Lawrence as an unwanted dinner guest at a meal that Armstrong has cooked with the assistance of Entice.

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