Frozen beverage brand Slurpee will unveil a television campaign emphasising the drink's below freezing temperature.
The campaign, created by Leo Burnett Melbourne, attempts to position the beverage as the coldest in its category.
Click here to see the second TVC.
Click here to see the third TVC.
Executive creative director: Jason Williams
Copywriter: Andrew Woodhead
Media agency: OMD
Production company: Robbers Dog
