Interactive Bus Stop
| Advertiser: | NRMA Insurance |
| Added: | 09 February 2012 |
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Media Agency:
MediacomNRMA Insurance has launched an interactive, outdoor campaign to promote its inclusive, comprehensive car insurance at a bus stop at Sydney's Wynyard Station.
The campaign aims to remind people what they love about their car - such as their stereo - and has seen the bus stop transformed into an interactive, car stereo stimulation. Commuters are invited to 'like' the NRMA Insurance Facebook page via their mobile, and then pick a track to play instantly in the bus shelter.
The campaign is set to compliment NRMA Insurance's current campaign that launched on 5 February.
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