Colgate Palmolive has launched a marketing campaign to promote its latest product, Spree Indulge.
The limited edition laundry detergent features a scent especially created for the product by an un-named "world leading perfume house".
The new product will be supported by a shopper campaign following consumer research which revealed that product fragrance is the main purchase driver.
The campaign, dubbed "Indulge Your Senses" will roll out across Australia on outdoor panels near supermarkets, in conjunction with in-store marketing collateral.
Creative director: Paul McInnes
Colgate Palmolive has launched a marketing campaign to promote its latest product, Spree Indulge.
The limited edition laundry detergent features a scent especially created for the product by an un-named "world leading perfume house".
The new product will be supported by a shopper campaign following consumer research which revealed that product fragrance is the main purchase driver.
The campaign, dubbed "Indulge Your Senses" will roll out across Australia on outdoor panels near supermarkets, in conjunction with in-store marketing collateral.
