Hundreds

22 March 2011
 

Advertiser: Toyota

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Toyota Australia has launched a new brand campaign consisting of two 60 second television spots and a new version of the logo.

Publicis Mojo and Saatchi & Saatchi were engaged to create the campaign aimed at bringing to life the lesser-known facts behind what makes a car a Toyota.

The Publicis Mojo television spot "Hundreds" is based on quality and durability testing over hundreds of thousands of kilometres on varying road surfaces and conditions.

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