| Advertiser: | Urbayne Homes |
| Creative Agency: | 10 feet tall |
| Added: | 09 September 2010 |
Building development company Urbayne Homes is to launch a press and online campaign to promote an expansion into Melbourne's eastern suburbs.
The 1950s-inspired campaign, created by 10 feet tall, is designed around two display homes in Balwyn and employs the strategy of generating 'gossip'.
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