The annual Harley Davidson catalogue is a big deal in the biking community. To celebrate the launch of the 2014 edition, the bike brand has created a book club, Harley-style.
The print, digital and in-store campaign was created by 303Lowe.
The Harley Genuine Motor Accessories catalogue lists all the genuine parts and accessories available for Harley-Davidson so that owners can customise bikes and be “king of the road”.
The campaign features leather-clad bikers, scoffing cake and drinking tea from skull and cross bone china, absorbed in the latest edition of the book.
Matt Clarke, Head of Business Management at 303Lowe, said, “We wanted to find a unique and interesting way to tell our consumers the new 2014 catalogue had arrived. The idea was to create a twist on a traditional book club night, done Harley style.”
The campaign will run through October and November.