Habits

20 April 2011
 

Advertiser: UBank

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Online bank UBank has launched a campaign to promote its "USaver" account by encouraging customers to ditch their bad habits and develop a "savings habit".

Created by Three Drunk Monkeys, the "Habits" campaign promotes its message by light-heartedly poking fun at pen chewers, coffee drinkers and toe tappers.

The television campaign will be supported by print and digital executions.

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