|Creative Agency:||BMF Sydney|
|Added:||06 March 2013|
Aldi has tapped into yet another market with its latest series of spots for the launch of its pre-paid, post-paid and data plans for mobiles.
The comical ads feature people speaking into a chocolate bar, egg carton and a head of lettuce instead of a phone.
BMF managing partner Stephen McArdle said “Telcos are known for expensive, blockbuster TV spots, so there is something quite refreshing about the understated nature of this campaign.”
To watch the 'Blokes' spot, click here.
To watch the 'Teenagers' spot, click here.
Bottoms Up have issued a writ, or at least written a letter, to Samsung, Ellen and Bradley demanding 5% royalties to avoid a messy tabloid affair over their flagrant abuse of their intellectual property: the awards selfie.