Toyota Australia has launched a new brand campaign consisting of two 60 second television spots and a new version of the logo.
Publicis Mojo and Saatchi & Saatchi were engaged to create the campaign aimed at bringing to life the lesser-known facts behind what makes a car a Toyota.
The Saatchi & Saatchi television spot "Glass Organs" is based on Toyota's Human Model for Safety (THUMS) advanced injury simulation software.
