Glass manufacturer Owens-Illinois (O-I) has kicked off a global marketing campaign to promote the use of glass packaging.
Created by New York agency Doremus, the industry-focused campaign highlights the benefits of glass packaging for food and beverage brands. Bundaberg Brewed Drinks chief executive, John McLean, was chosen as O-I Asia Pacific's regional glass advocate.
The campaign is running in 12 countries across print, online and social media.
