Furniture: It's What Separates Us From the Animals

2 May 2011
 

Advertiser: Connect Furniture
Creative Agency: George Patterson Y&R Melbourne

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Online retailer Connect Furniture has launched a campaign celebrating the role of furniture in everyday life by giving a glimpse of life without it.

Created by George Patterson Y&R Melbourne, the "Furniture: It's What Separates Us From the Animals" ads depict humans reduced to a feral state in various situations around the home.

The campaign will run across print, outdoor and point-of-sale.

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