Jim Beam is going for gold with its biggest Australian campaign ever. The campaign features footage from a recent event at Bondi Icebergs where the pool was turned into the world's largest Esky with giant cans of Jim Beam.
The TVC tells the story of the oversized Jim Beam cans being created in Kentucky and transported to Bondi via Helicopters.
Jim Beam's brand director, Ray Noble said “From the Barrel to Bondi is the biggest brand communications campaign Jim Beam has launched in Australia. It reinforces the time, care and attention Beam spends crafting its bourbon and reinforces its heritage and quality cues while celebrating the fun and social aspect of Jim Beam our consumers’ love.”
The initiative will span across TV, cinema, out-of-home and online.
Client: Beam Australia
Advertising Agency: The Works
Creative Partners: Damian Pincus and Paul Swann
Art Director: Guy Patrick
Copywriter: Nathan Bilton
Executive Producer: Craig Bolles
Content Producer: Tristan Drummond
Creative Project Leader: Lindsey Bugeja
Production: Exit Films
Director: Ben Saunders
Producer: Kat Latour
Editing: The Butchery
Sound: Electric Dreams
VFX: Fin Design