For the love of dogs

25 May 2010

Advertiser: Pedigree

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DM: Ambient

Digital: Digital Democracy

PR: Dec

Pet brand Pedigree is set to launch a $4 million campaign for its its 2010 Pedigree Adoption Drive in partnership with rescue organisation PetRescue next month.

The campaign is designed to pull on the emotional heartstrings of all Australians an initiative that will mobilise a multitude of marketing mediums to improve the plight of homeless dogs across the country.

Extending across TV, print, online, digital, PR, point of sale and an engaging activations program the campaign is highlights that over 100,000 unwanted dogs are euthanased every year because homes can’t be found. 

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