Follow the wolf
| Advertiser: | Boca Lupo |
| Creative Agency: | Soap Creative |
| Added: | 29 July 2010 |
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The launch campaign for Boca Lupo, an Italian energy drink, has been unveiled with an interactive website as the centrepiece.
The site invites users to "follow the wolf" through animated woods, culminating in an interactive experience with other users in real time.
The campaign will also encompass print, outdoor and point-of-sale advertising.
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