Flexits with Pat Rafter

25 March 2013
 

Advertiser: Bonds

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Pat Rafter has been dragooned into another Bonds campaign where he has to strip down to his "comfy undies". Reluctant to be a 40-year-old dad in his underwear, he makes one demand for his cooperation.

The TVC features the tennis star not wanting to do another ad in his underwear and his agent willing to go to any length to get Rafter to agree.

Executive Creative Director: Georgia Arnott
Group Creative Head: Dean Hamilton
Senior Art Director: Seamus Higgins
Production Company: Finch
Director: Nick Ball
Executive Producer: Karen Bryson

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