Flatlay The Nation

24 February 2014

Advertiser: Westfield
Creative Agency: Moon Communications Group

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Westfield marks the upcoming season change with its latest campaign: Flatlay The Nation.

The campaign, starring actress Isabelle Cornish, aims to use social media as a platform to share Australian fashion trends and styles using the flatlays technique - where fans lay out a full outfit rather than model it - covering over Autumn and Winter.

Westfield fashion ambassador, Samantha Jade said: "Australians don’t conform to European or American trends, we shape global trends for our own lifestyle and climate."

Westfield will judge the top 20 most 'liked' shopper flatlays and the winner will receive a $500 Westfield Gift Card or a trip for two to London valued at up to $15,000. Get flatlaying!

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